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Microsoft Dynamics Marketing

Marketing

Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Microsoft Dynamics Marketing brings together sales and marketing for effective collaboration. Sales can have visibility into marketing activities specific to the account or contact and can provide feedback. With Microsoft Dynamics Marketing, marketers can generate analytics on campaign performance and initiatives to determine return on marketing investment.

Build brand. Engage one to one. Demonstrate impact.

The world is changing, and this impacts how companies need to engage. Customers now are 57 percent through the buying cycle before they even involve you. When the customer does reach out, marketers—now more than ever—must be there every step.

Microsoft Dynamics Marketing enables your marketing team to plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.

Streamline marketing operations

Integrate planning, budgeting, and tracking across all channels, including email, digital, social, and traditional. Manage projects, digital assets, workflows, and approval processes across your team and other departments and agencies—all from a single platform.

Multichannel campaigns: Design your customer journey

Engage customers with personalized, multichannel campaigns. Microsoft Dynamics Marketing visual campaign designer lets you drag content to create and manage campaigns in a single window—across email, social media, events, and direct mail.

Your organization can easily design, test, and launch contextual, personalized email marketing campaigns in a visual editor. Microsoft Dynamics Marketing enables marketers to test email on different devices to determine the most effective campaigns.

Lead management and scoring: Build your sales pipeline, and drive revenue

Increase sales-ready leads with advanced lead management and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.

Sales and marketing collaboration: Empower your sales team

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.

More about turning sentiment into opportunity

Social marketing: Listen and engage customers on social

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.

More about Microsoft Social Engagement

Marketing analytics: Demonstrate results and impact

Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.