In a socially connected world, engagement with customers can happen anywhere, anytime, and it is key to growing your business. Microsoft Social Engagement puts powerful social tools in the hands of your sales, marketing, and service teams—helping them to gain insight into how people feel about your business and to proactively connect on social media with customers, fans, and critics.
Listen everywhere. Analyze sentiment. Drive engagement
The world is changing at an unprecedented pace, and social media is much more than a fad. Today’s customers make decisions based on user reviews and online discussions. Conversations that were once had in person now take place on Facebook or Twitter. People are more informed, and they’re getting their information in new ways, from new sources. With Microsoft Social Engagement, you can listen, analyze, and drive engagement all within Microsoft Dynamics CRM, Microsoft Dynamics Marketing, or standalone. Jump in and engage with your customers, reaching them in ways never before possible.
Social listening: Take your social pulse
Microsoft Social Engagement helps you harness the power of the social web by analyzing what people are saying on social media and in the news. We support 19 languages and cover a broad range of sources—Twitter, Facebook, videos, blogs, and news syndication. Spot trends and receive alerts about how people are feeling about your products or brand so that you can shape your messaging and sales conversations more effectively. You can even identify your key influencers.
Social analytics: See social from any angle
The robust social analytics of Microsoft Social Engagement give you more insightful and interactive analytics with richer data to gain a true understanding of your business on topics that matter most. Our visual filter allows you segment your data by source, sentiment, location, or author. Our unique sentiment monitoring combines natural language processing and machine learning techniques to evaluate keywords in posts to determine whether they are positive, negative, or neutral.
Social engagement: Connect with your customers
Empower teams across sales, marketing, and service to collaborate with customizable streams from a combination of sources. Build deeper relationships with customers by empowering them to engage with social communities on Facebook and Twitter.
Social CRM: Get social in Microsoft Dynamics CRM
You can add social data in Microsoft Dynamics CRM or Microsoft Dynamics Marketing—on dashboards or on any forms, like Accounts or Campaigns. Integrate social interactions into an end-to-end customer journey, with the ability to create leads, opportunities, or cases from social posts, right within Microsoft Dynamics CRM Online. Help your front-line sales, marketing, and service teams deliver amazing customer experiences. Plus, social engagement doesn’t have to be limited to a few individuals in your marketing organization.